boat lifestyle

Despite having more than 200 companies in the country of India, within just 5 years, an Indian brand has set up such a business which has forced even big companies like JBL, SONY and Bose to think. Through today's article, you will get to know about the founder of boAT Lifestyle and the success of the company.

Before 2016, the demand for earphones and headphones was not much, but after the launch of Jio in India, the demand for 4G phones increased a lot in the market, which Xiomi mobile company took advantage of and became the top brand of the mobile market in a few years. came in front of

Before 2016, people rarely used mobile during the day, but due to Jio's free data, now most of the people's time is spent watching videos and listening to audios on the mobile screen, due to which people need good earphones and headphones. Got it

At that time very simple earphones were available in the market which were not enough for the people, the video quality had increased through 4G data but there was still no good product in the market to experience the audio well. Whatever good products were present in the market, their price was very high which was out of the budget of common people.

Along with selling more 4G phones, the demand for earphones and headphones also started increasing in the market due to which many companies entered this market and kept the competition alive in the market.

What is boAt Lifestyle?

boAt Lifestyle is an Indian company that manufactures earphones, headphones and smart watches. boAt Lifestyle makes affordable, fashionable and durable audio products. This company has built a company worth 2200 crores within just 5 years and has emerged as a top brand in this market.

How did boAt Lifestyle start?

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Although the boAt company was started in 2013, but at that time they used to make Apple chargers and charging cables. At that time, Apple's charging cable used to get damaged very quickly, due to which the users of Apple used to be very upset due to this.

Apple users had also complained a lot about this, but still Apple was not paying any attention to this problem, which was then taken advantage of by the boAt company. He started selling apple's charging cable for Rs 1500 and people liked this product a lot. Within no time it was the top seller on Amazon's website.

Aman Gupta spent 2 years in research before entering the earphone market so that he could get complete information about this market.

After 2 years of research, he got to know some information about the Indian market-

When Aman Gupta started boAt company with Sameer Mehta, they found in research that India's earphone market is 30-40 billion and it is growing at the rate of 20-30% every year.

There is a lot of cheap earphones and headphones in the market but their quality is very poor due to which it gets spoiled in a few days.

Companies like Apple, JBL, SONY and Bose used to make such products but their prices were beyond the budget of the common man.

The earphones that were available cheaply were not very special in appearance, due to which people did not consider them as a medium of fashion.

Indian people love Bass very much, whether you talk about Tabla or Dholak, there has always been a demand for bass in Indian culture. But most of the companies of that time did not pay attention to this at all.

Keeping all these things in mind, Aman Gupta and Sameer Mehta entered a new market in 2016 and launched their products in the market.

boAt has launched its first earphones named “BaasHeads”. In 2018 they launched Speakers and in 2019 they launched “Soundbar” and “HomeAudio” systems. The price of the soundbar was 9000, which sells 30 to 40 units every day.

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Marketing of boAt Lifestyle

The boAt company had already decided before entering the market of Earphones and Headphones, for whom they are making this product. After the arrival of Jio, the use of the phone had increased a lot, due to which the youth were most affected.

Most of the youth of India had joined social media through internet and also started shopping online, which was being taken advantage of by big companies like Amazon, Flipkart. That's why boAt also used the internet to take its product to the people.

boAt had specially designed its products for the youth so that the youth can make their products a part of their lives. They call themselves a "Millennials" brand. Millennials means such youth whose age is between 18-24.

In the beginning, they did not have money for ads, so they resorted to online marketing and promoted their products through Facebook and Instagram ads. After the people who bought their product liked it, they told others about it and also wrote online reviews, due to which their products became very popular among the people.

With the increase in sales, the growth of the company also started increasing, due to which the company started becoming profitable. The craze of cricket and Bollywood has always been there among people in India and people also follow actors and cricketers.

Aman Gupta, founder and marketing head of boAT, used some marketing methods that were completely different from the marketing of other companies to connect the youth with his brand –

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He also took popular Bollywood actor Karthik Aryan and popular actress Kiara Advani among the youth in his Ad so that the youth can relate with their brand.

Famous cricketers like Hardik Pandya, K.L.Rahul, Shreyash Iyer, Shikhar Dhawan etc. were also associated with their brand.

boAt collaborated with celebrity designer Masaba Gupta to design a limited edition Edison headphones. Models walked the rampwalk at Fashion Week 2020 wearing these headphones.

boAt promoted its product as a lifestyle product instead of an electronic device so that people use it as a part of their lifestyle and people wear their products while gymming, playing cricket, eating food, jogging.

This company partnered with six teams of IPL 2021 and also became the official audio partner of this T20 league. boAt designed limited edition products such as Airdopes, Bassheads and Rockerz for Chennai Super Kings, Kolkata Knight Riders, Punjab Kings, Mumbai Indians, Delhi Capitals and Royal Challengers Bangalore. These products were created keeping in mind the design, color and style of the team.

The marketing method mentioned above has made boAt company a very popular brand, due to which its popularity has increased a lot among the youth, that is why it is called the music brand of Millennials.

Sameer Mehta said a line looking at the price and quality of his product – We are like the Zara of electronics. We are not highly-priced, like some luxury brands, and neither low priced, like Chinese electronics.

boAt Lifestyle company success story

boAt Lifestyle company spent a lot of time on research before launching the product, which gave them a lot of information about the market and also got an opportunity to understand their target customers.

When he launched his first product in the market, it suddenly became very popular among the people because before launching this product, time was given in research, so that he had complete information about the needs of the people.

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Aman Gupta, the founder of boAt Lifestyle, used to work in a big company like JBL before starting this company, so that he came to know that the market of earphones and headphones in India is growing very fast and big companies are trying to attract their customers. According to the need of the company, the product is taking advantage by launching it.

After a lot of research by Aman Gupta, he understood the wearable market of India and started making products according to the needs of the customers.

boAt Lifestyle kept the design of its products very good so that they look very good and kept their price low according to the middle class public of India. People of India like bass very much in music, that's why they kept bass in their products.

India is a young country, the youth are very fond of Bollywood and cricket. For its marketing, the company gave opportunities to new stars of Bollywood and cricket, whose popularity is quite high among the youth. This tactic of marketing gave boAt Lifestyle's products a different identity in the market, so that their customers could buy their company's products.

Got very excited for.

The big thinking of the founders of boAt Lifestyle and the passion to do something different has kept this company at the top in India today and this company is continuously launching new products and continuously increasing the valuation of its company.